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Sony Strengthens APS-C Line-up with Launch of Two New Cameras

Sony has announced two new additions to its Alpha APS-C series of mirrorless cameras with the launch of the Alpha 6600 (model ILCE-6600) and Alpha 6100 (model ILCE-6100). These new additions to the range integrate Sony’s advanced full-frame technologies into compact and lightweight bodies including leading-edge autofocus performance, superb image quality and the very latest video technologies. The new Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility making it suitable for multiple types of shooting scenarios and users. The Alpha 6100 is targeted at users who are looking to make the step-up to shooting with interchangeable lens cameras and wish to shoot high-quality photos and videos in a variety of different situations.

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Sony Introduces High-resolution A7R IV Camera with 61MP Full-frame Image Sensor

Sony today announced the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

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Sony Introduces New Full-Frame 35mm F1.8 Prime Lens

Sony has announced the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F.

The compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Additionally, its compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APS-C cameras.

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Tamron Announces 17-28mm F2.8 Ultra-wide-angle Zoom Lens

Tamron announces the launch of the 17-28mm F2.8 Di III RXD (Model A046), a large aperture, ultra-wide-angle lens for Sony E-mount full-frame mirrorless cameras. The Model A046 features a filter diameter of 67mm (astonishingly small for a full-frame, large aperture, ultra-wide-angle zoom lens) as well as an unprecedented light weight of 14.8 oz. and diminutive length of 3.9 in. The compact size provides excellent balance on the small profile mirrorless cameras and is easy to carry.

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Sony Introduces Super-Telephoto 600mm F4 G Master Prime Lens

Sony Electronics has announced another impressive addition to their flagship full-frame G Master series lens line-up, the new FE 600mm F4 GM OSS super-telephoto prime lens (model SEL600F40GM).

Sony’s longest reaching prime lens, the new 600mm includes many of the company’s most advanced optical and mechanical technologies, producing exceptional image quality with extraordinary focusing speed and precision. The lightest in its class , weighing in at only approx. 6.71 lbs., the FE 600mm F4 GM OSS features an extremely balanced design to ensure the best possible shooting experience. Along with the acclaimed FE 400mm F2.8 GM OSS lens, the new 600mm gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail.

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Sony Announces 200-600mm F5.6-6.3 G Super-Telephoto Zoom Lens

Sony Electronics has announced another new lens for their expanding full-frame FE lens line-up, the new FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens (model SEL200600G).

Sony’s furthest reaching E-mount zoom, the new G Lens series model utilizes many of the company’s most advanced lens designing technologies to ensure excellent image quality, high-performance AF, and outstanding control. When paired with any of the latest, fastest E-mount camera bodies, it will reliably track and accurately capture all types of moving subjects including birds, wildlife, athletes in motion and much more.

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Sony Launches RX0 II, World’s Smallest and Lightest Premium Compact Camera

Sony Electronics today introduced an exciting new addition to its highly popular compact camera line-up with the launch of the world’s smallest and lightest premium compact camera, the RX0 II (model DSC-RX0M2). Building upon the waterproof, dustproof, shockproof, crushproof and ultra-compact qualities of the original RX0, the new model now offers internal 4K recording, an adjustable LCD screen that tilts upward 180 degrees and downward 90 degrees and that even works underwater and new image stabilization solutions for video recording.

At the heart of the RX0 II sits a 1.0-type stacked 15.3-megapixel Exmor RS CMOS image sensor and an advanced BIONZ X image processing engine that offer enhanced color reproduction, including beautiful skin tones. This power packed combination has been optimized to deliver lightning fast performance and exquisite image quality for both stills and movie shooting across a wide sensitivity range of ISO 80-12800. The ZEISS Tessar T* 24mm F4.0 fixed wide-angle lens has a shortened minimum focusing distance of 20cm, making it perfect for selfies or table-top photos.

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Sony Releases Firmware Version 5.0 for the A9

Sony’s industry-leading α9 camera has received a significant software update that brings AI-driven autofocus capabilities to its award-winning autofocus (AF) system, improves image quality, and introduces a range of customer-requested workflow improvements.
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Sony Announces New 135mm F1.8 G Master Prime Lens


Sony Electronics has introduced a highly anticipated addition to their acclaimed G Master series of full-frame E-mount interchangeable lenses – a 135mm F1.8 full-frame, large-aperture telephoto prime lens (model SEL135F18GM).

Equipped with Sony’s most advanced optical technologies, the new lens is built to meet the extremely high standards of Sony’s G Master series. The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, two qualities that are signature attributes of Sony’s flagship G Master brand. The new lens combines rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions, making it a versatile, high-performance tool for professional portrait photographers, wedding photographers, sports photographers and a wide variety of imaging enthusiasts.

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Sony Announces Next-Generation A6400 Mirrorless Camera

Sony a6400

Sony today introduced an exciting new addition to its E-mount mirrorless camera lineup – the α6400.

The α6400 brings many of Sony’s most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastest autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced “Real-time Eye AF” and ”Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fps with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers.

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