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Sony Introduces Super-Telephoto 600mm F4 G Master Prime Lens

Sony Electronics has announced another impressive addition to their flagship full-frame G Master series lens line-up, the new FE 600mm F4 GM OSS super-telephoto prime lens (model SEL600F40GM).

Sony’s longest reaching prime lens, the new 600mm includes many of the company’s most advanced optical and mechanical technologies, producing exceptional image quality with extraordinary focusing speed and precision. The lightest in its class , weighing in at only approx. 6.71 lbs., the FE 600mm F4 GM OSS features an extremely balanced design to ensure the best possible shooting experience. Along with the acclaimed FE 400mm F2.8 GM OSS lens, the new 600mm gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail.

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Sony Announces 200-600mm F5.6-6.3 G Super-Telephoto Zoom Lens

Sony Electronics has announced another new lens for their expanding full-frame FE lens line-up, the new FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens (model SEL200600G).

Sony’s furthest reaching E-mount zoom, the new G Lens series model utilizes many of the company’s most advanced lens designing technologies to ensure excellent image quality, high-performance AF, and outstanding control. When paired with any of the latest, fastest E-mount camera bodies, it will reliably track and accurately capture all types of moving subjects including birds, wildlife, athletes in motion and much more.

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Sony Launches RX0 II, World’s Smallest and Lightest Premium Compact Camera

Sony Electronics today introduced an exciting new addition to its highly popular compact camera line-up with the launch of the world’s smallest and lightest premium compact camera, the RX0 II (model DSC-RX0M2). Building upon the waterproof, dustproof, shockproof, crushproof and ultra-compact qualities of the original RX0, the new model now offers internal 4K recording, an adjustable LCD screen that tilts upward 180 degrees and downward 90 degrees and that even works underwater and new image stabilization solutions for video recording.

At the heart of the RX0 II sits a 1.0-type stacked 15.3-megapixel Exmor RS CMOS image sensor and an advanced BIONZ X image processing engine that offer enhanced color reproduction, including beautiful skin tones. This power packed combination has been optimized to deliver lightning fast performance and exquisite image quality for both stills and movie shooting across a wide sensitivity range of ISO 80-12800. The ZEISS Tessar T* 24mm F4.0 fixed wide-angle lens has a shortened minimum focusing distance of 20cm, making it perfect for selfies or table-top photos.

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Sony Releases Firmware Version 5.0 for the A9

Sony’s industry-leading α9 camera has received a significant software update that brings AI-driven autofocus capabilities to its award-winning autofocus (AF) system, improves image quality, and introduces a range of customer-requested workflow improvements.
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Sony Announces New 135mm F1.8 G Master Prime Lens


Sony Electronics has introduced a highly anticipated addition to their acclaimed G Master series of full-frame E-mount interchangeable lenses – a 135mm F1.8 full-frame, large-aperture telephoto prime lens (model SEL135F18GM).

Equipped with Sony’s most advanced optical technologies, the new lens is built to meet the extremely high standards of Sony’s G Master series. The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, two qualities that are signature attributes of Sony’s flagship G Master brand. The new lens combines rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions, making it a versatile, high-performance tool for professional portrait photographers, wedding photographers, sports photographers and a wide variety of imaging enthusiasts.

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Sony Announces Next-Generation A6400 Mirrorless Camera

Sony a6400

Sony today introduced an exciting new addition to its E-mount mirrorless camera lineup – the α6400.

The α6400 brings many of Sony’s most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastest autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced “Real-time Eye AF” and ”Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fps with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers.

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Cosina Announces Voigtlander 21mm F3.5 Sony E-Mount Lens

Last week Cosina announced their new Voigtlander Color Skopar 21mm f/3.5 E-mount lens. It’s priced at ¥ 85,000 and will start shipping in October.

As with other Voigtlander E-mount lenses, electronic contact transmit EXIF information of the shooting data. In addition, because it incorporates a distance encoder, it supports 5-axis camera shake correction on the camera body side. It is also possible to enlarge the viewfinder by operating the focus ring.

In addition to securing full-size image circle, it adopts optical design optimized for Sony E mount sensor. High resolution is maintained up to the periphery of the screen, and phenomena such as color hue are suppressed. Its optical design consists of 9 elements in 8 groups (one aspherical surface plus an anomalous partial dispersion element).

By adopting a total metal helicoid unit machined and adjusted with high accuracy and high quality grease producing moderate torque, smooth operation feeling is realized. It enables delicate focus adjustment.

The minimum focus distance is 20 centimetres allowing an unique ultra wide angle perspective and the lens only weighs 230 grams.

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Sony Expands Full-Frame Lens Lineup with Launch of 24mm F1.4 G Master


Sony has today introduced an exciting new addition to their acclaimed G Master series of full-frame E-mount lenses, a 24mm F1.4 prime lens.

Expertly engineered to deliver best in class performance across all aperture settings, the new FE 24mm F1.4 GM (model SEL24F14GM) utilizes Sony’s most advanced optical technologies to satisfy the needs of the most demanding photographers. The new lens is the most compact and lightweight in its class, measuring approximately 7.6 by 9.3 centimetres and weighing only 445 grams, with a filter diameter of 67mm. Built to meet the strict standards of Sony’s flagship G Master series, the FE 24mm F1.4 GM offers exceptionally high resolution and beautiful bokeh, two qualities that are signature attributes of the G Master brand.

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Sony Introduces the World’s Toughest and Fastest SD Card

Sony today announced a brand new innovation in storage media with the launch of the “SF-G series TOUGH specification” UHS-II SD memory card. Addressing the needs of photographers who are reliant upon their photographs remaining safe when their SD cards are removed from the camera, the new TOUGH SD card range combines the world’s fastest read and write speeds with an ultra-rugged design that is bend proof to 180N, and drop proof to 5 metres. For photographers who are fighting against the elements to get the perfect shot, the TOUGH SD cards are also waterproof with an IPX8 rating and dustproof with an IP6X rating.

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Sony Introduces the Long-Awaited 400mm F2.8 G Master Prime Lens


Sony has today announced the highly anticipated FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM).

The product of extensive research and testing, Sony’s new FE 400mm F2.8 GM OSS lens is the first large aperture super-telephoto prime to join the E-mount lineup. This exciting new lens produces brilliant image quality with extraordinary focusing speed and precision, while also boasting the lightest weight in its class and an extremely balanced design. It’s the ideal choice for professional sports, wildlife and nature photographers, and a perfect complement to Sony’s extensive lineup of high-speed E-mount bodies including α9, α7R III and more.

“We’re extremely excited and proud to officially introduce the new 400mm F2.8 G Master prime lens,” said Neal Manowitz, Vice President of digital imaging at Sony Electronics. “The latest in our flagship series of G Master Lenses, this new lens offers exceptional image quality and an innovative lightweight design that will give professionals a level of flexibility with a 400mm lens unlike anything they’ve ever experienced. Combined with the unmatched shooting speeds and autofocus capabilities of our full-frame E-mount cameras, it will allow them to capture and create in ways that were never before possible.”

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