Sony’s industry-leading α9 camera has received a significant software update that brings AI-driven autofocus capabilities to its award-winning autofocus (AF) system, improves image quality, and introduces a range of customer-requested workflow improvements. Continue Reading
Sony has today announced the highly anticipated FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM).
The product of extensive research and testing, Sony’s new FE 400mm F2.8 GM OSS lens is the first large aperture super-telephoto prime to join the E-mount lineup. This exciting new lens produces brilliant image quality with extraordinary focusing speed and precision, while also boasting the lightest weight in its class and an extremely balanced design. It’s the ideal choice for professional sports, wildlife and nature photographers, and a perfect complement to Sony’s extensive lineup of high-speed E-mount bodies including α9, α7R III and more.
“We’re extremely excited and proud to officially introduce the new 400mm F2.8 G Master prime lens,” said Neal Manowitz, Vice President of digital imaging at Sony Electronics. “The latest in our flagship series of G Master Lenses, this new lens offers exceptional image quality and an innovative lightweight design that will give professionals a level of flexibility with a 400mm lens unlike anything they’ve ever experienced. Combined with the unmatched shooting speeds and autofocus capabilities of our full-frame E-mount cameras, it will allow them to capture and create in ways that were never before possible.”
Jay French has always been into the outdoors, and enjoys activities like hiking, biking, and snowboarding. After returning to New Zealand from living in London for a while, he started photographing at events and on trips that he went on.
“One day someone asked to buy one of my images. The next they were asking me to go and cover an event. Next thing I knew, my whole business model had changed to content creation! I’ve been a full-time pro-shooter for about three years now.”
After facing a challenging few months, Hamish Melville wanted to try and channel some of the emotions he had faced over that time into a new body of work. His aim was to create a fashion editorial that felt very intimate and unpretentious. What you’re seeing here is the end result.
For nearly four weeks, Marcus Adams explored much of Cambodia and Vietnam, travelling to Hanoi, Hue, Hoi An, and Siem Reap, before stopping at Ho Chi Minh City on his trip back to Wellington. His kit consisted of two Sony α9 bodies, three Sony G Master f/2.8 zoom lenses (16-35mm, 24-70mm and 70-200mm), as well as a Sony Zeiss 35mm prime lens. Using these bodies and lenses, he spent his days exploring the cities, capturing striking images of the people and the places he encountered along the way.