Sony Introduces High-resolution Alpha 7R IV with 61MP Full-frame Image Sensor

Sony today announced the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

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Sony Introduces New Full-Frame 35mm F1.8 Prime Lens

Sony has announced the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F.

The compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Additionally, its compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APS-C cameras.

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Tamron Announces 17-28mm F2.8 Ultra-wide-angle Zoom Lens

Tamron announces the launch of the 17-28mm F2.8 Di III RXD (Model A046), a large aperture, ultra-wide-angle lens for Sony E-mount full-frame mirrorless cameras. The Model A046 features a filter diameter of 67mm (astonishingly small for a full-frame, large aperture, ultra-wide-angle zoom lens) as well as an unprecedented light weight of 14.8 oz. and diminutive length of 3.9 in. The compact size provides excellent balance on the small profile mirrorless cameras and is easy to carry.

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Sony Alpha Awards 2019

© Ilan Wittenberg

The Alpha Awards return in 2019 to bring together the greatest images from across Australia and New Zealand, captured on Sony Alpha cameras and lenses. The Awards aim to drive creativity, reward professionals and enthusiasts alike and provide a platform to showcase the very best Alpha Photography work.

For this year’s competition, photographers can submit their work across eight categories, including; Astrophotography, City/Street, Landscape, Nature, Portrait, Seascape, Sports, and Wedding.

Primary and high school students also have an opportunity to showcase their photography skills through an exciting and unique youth competition.

Competition Dates
The competition commences at 12:01AM AEST on Thursday, 27th June, 2019 and closes for submissions at 11:59PM AEST on Saturday, 31st August, 2019. All finalists will be notified from Monday, 16th September, 2019.

There is over $25,000 worth of Sony camera gear to win!

  • Grand Prize: Sony digital imaging gear to the value of $10,000
  • Category Prize: Sony digital imaging gear to the value of $2,000 for each category winner

To view last year’s winning photographs visit

To enter visit