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Sony Introduces ZV-1 Vlogging Camera

Sony Electronics has announced the new pocket-sized digital camera ZV-1 – a lightweight, compact “all-in-one” style solution. Designed from the ground up for content creators and vloggers, the ZV-1 combines easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels.

“Sony’s new ZV-1 was purpose-built to meet the needs and demands of today’s video creators,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics.  “We are always listening to our customers, and this camera is the result of direct feedback from our extended community.  Featuring an innovative design plus many new technologies, settings and modes, it will allow creators to make content in ways they have never been able to before.”

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Lensbaby Announces Velvet 28mm F2.5 E-mount Lens

Lensbaby, makers of award-winning DSLR & mirrorless lenses, optics and accessories announces today the availability of its newest lens, the Velvet 28, a 28mm, f/2.5 all-metal, hand-crafted art lens that, at its brightest apertures, captures tack-sharp detail beneath a layer of radiant glow. Velvet 28 also features exceptional 1:2 macro capabilities.

Built with landscape, adventure, travel, street photographers & videographers in mind, the Velvet 28 offers Lensbaby’s popular variable glow effect at a wide 28mm focal length, with a design that makes flat light interesting and harsh light more pleasing.

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Sony Establishes $100 Million COVID-19 Global Relief Fund

Sony Corporation today announced the establishment of the “Sony Global Relief Fund for COVID-19,” a 100 million US dollar fund to support those around the world affected by the COVID-19 virus.

Through this fund, Sony will provide support in three areas: assistance for those individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work remotely, and support for members of the creative community in the entertainment industry, which has been greatly impacted by the spread of the virus.

In terms of medical support, 10 million U.S. dollars of the fund will be devoted first to the COVID-19 Solidarity Response Fund for WHO powered by the UN Foundation and Swiss Philanthropy Foundation, as well as Médecins Sans Frontières (MSF), United Nations Children’s Fund (UNICEF) and United Nations High Commissioner for Refugees (UNHCR) to assist medical workers and others on the frontline of response efforts to the virus. Sony will also work with its external partners to explore ways that it can support activities that prevent the further spread and contribute to treatment of the COVID-19 virus.

In the area of education, where children, who represent the next generation, are losing education opportunities as a result of school closures, Sony will explore ways to leverage its technologies in support of education activities, and cooperate with educators to implement these measures.

Furthermore, in terms of the creative community such as music, pictures, games and animation, together with its group companies engaged in the entertainment industry, Sony will seek ways to support up-and-coming creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions.

Sony also announced that employees will be able to provide their support through a matching gift program that is scheduled to be offered to its approximately 110,000 employees worldwide.

Kenichiro Yoshida, President and CEO, Sony Corporation, said, “Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted. In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community.”

Going forward, Sony will work together with its partners and stakeholders to explore ways to further extend these initiatives.

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Sony Announces Ultra-Wide-Angle 20mm F1.8 G Prime Lens

Adding to its extensive range of native mirrorless full-frame lenses, Sony Electronics today announced the launch of the new G Lens series FE 20mm F1.8 G (model name SEL20F18G), perfect for a variety of creative needs including portraits, astrophotography, landscape and street photography, as well as capturing impressive video. Ensuring exceptional G Lens resolution and bokeh, the FE 20mm F1.8 G is a compact, lightweight, ultra-wide prime lens – the widest full-frame prime lens in Sony’s E-mount lineup – giving users a new resource for stretching the boundaries of their artistic imaginations.

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Tokina Announces ATX-M 85MM F1.8 FE Lens

The Tokina atx-m 85mm f/1.8 FE lens for full-frame Sony E-mount mirrorless cameras is the debut lens for Tokina’s atx-m series of mirrorless lenses that will include lenses for multiple mounts and sensor formats.

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Sony Introduces GP-VPT2BT Wireless Shooting Grip

Building on the growing lineup of cameras and accessories developed for modern creators, Sony today has announced the new GP-VPT2BT shooting grip with wireless remote commander. Ideal for many different types of content creation ranging from vlogs to travel photography/videography to simple everyday use, the new grip offers optimum stability and comfort combined with cable-free connectivity and a reliable dust and moisture resistant design.

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Sony Announces Alpha 9 II with Enhanced Connectivity

Sony Electronics today announced Alpha 9 II (model ILCE-9M2). The latest model from Sony’s acclaimed line-up of α (Alpha) full-frame interchangeable lens cameras, the new model has been created to support working professionals in the fields of sports photography and photojournalism.

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining groundbreaking speed performance, including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking at 60 calculations per second. Updates include significantly enhanced connectivity and file delivery, continuous shooting at up to 10 fps with mechanical shutter, and evolved AF performance with newly optimized algorithms, re-designed build to enhance durability and operability.

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NZ Photographer Wins Grand Prize at 2019 Sony Alpha Awards

© James Muir

Today marks the fourth year of the Sony Alpha Awards, Sony’s annual competition to showcase the greatest in Australian and New Zealand photography using the Sony Alpha camera range. Over 4,000 stunning images were submitted from professional and amateur photographers alike, for the chance to be recognised for their talents and win some great prizes.

James Muir from the Coromandel in New Zealand took the top award as the overall Grand Prize Winner for his breath-taking iceberg image, entitled Fresh Ice, Liquid Salt. A producer and cinematographer specialising in natural history and environmental documentary, James is the third consecutive New Zealander to win the Grand Prize and receives Sony camera gear to the value of AUD $10,000.

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Sony Strengthens APS-C Line-up with Launch of Two New Cameras

Sony has announced two new additions to its Alpha APS-C series of mirrorless cameras with the launch of the Alpha 6600 (model ILCE-6600) and Alpha 6100 (model ILCE-6100). These new additions to the range integrate Sony’s advanced full-frame technologies into compact and lightweight bodies including leading-edge autofocus performance, superb image quality and the very latest video technologies. The new Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility making it suitable for multiple types of shooting scenarios and users. The Alpha 6100 is targeted at users who are looking to make the step-up to shooting with interchangeable lens cameras and wish to shoot high-quality photos and videos in a variety of different situations.

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Sony Introduces High-resolution Alpha 7R IV with 61MP Full-frame Image Sensor

Sony today announced the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

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