Monthly Archives

May 2020

News

Sony Introduces ZV-1 Vlogging Camera

Sony Electronics has announced the new pocket-sized digital camera ZV-1 – a lightweight, compact “all-in-one” style solution. Designed from the ground up for content creators and vloggers, the ZV-1 combines easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels.

“Sony’s new ZV-1 was purpose-built to meet the needs and demands of today’s video creators,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics.  “We are always listening to our customers, and this camera is the result of direct feedback from our extended community.  Featuring an innovative design plus many new technologies, settings and modes, it will allow creators to make content in ways they have never been able to before.”

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Projects

Victoria Baldwin: A Woman’s Place

© Victoria Baldwin

In March 2020 the Women’s Work photography exhibition was held at the Ellen Melville Centre in Auckland to celebrate International Women’s Day. The concept behind the show stemmed from the fact that the vast majority of commercial photographers are men. So, Women’s Work encouraged people to take a break from the male perspective and see the world through the female gaze. Sony New Zealand was a major sponsor of the exhibition, which featured the work of 21 female photographers from the Advertising Illustrative Photographers Association (AIPA). We spoke with Victoria Baldwin who was the creative director of the exhibition and whose work was featured.

As the Auckland Vice President of the AIPA, Victoria wanted to create an opportunity to engage and promote AIPA’s female members and shine a light on the inequality in the photography industry. “The photography industry is quite male-dominated. Today there are still groups of camera brand ambassadors, photography panels, industry advisory boards, and photography agency rosters composed entirely of men,” Victoria says.

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