Sony today introduced an exciting new addition to its E-mount mirrorless camera lineup – the α6400.
The α6400 brings many of Sony’s most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastest autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced “Real-time Eye AF” and ”Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fps with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers.
Barkers — the well-known New Zealand men’s clothing label — recently went through a bit of a rebrand, and behind the camera creating imagery for this high-profile assignment was Auckland based commercial photographer Reagen Butler. The latest campaign shoot called for a full spectrum of scenery and activities to be documented. The aim was to illustrate that Barkers’ clothing is “Made For Life” — a declaration of the brand’s intent to create garments that are sustainable, long-lasting, and functional.
Reagen has been working with Barkers for four years, producing both stills and motion. So when this particular opportunity came about he was once again brought to the table. This time around Reagen was asked to shoot the stills, while an agency was brought in to work on the video components. “The shoot was pretty flexible, with some guidance on the stills from the agency that worked on the motion piece. It was all pretty fly on the wall lifestyle stuff as we trekked around Auckland and Queenstown,” Reagen says.