Monthly Archives

June 2018

News

Sony Introduces the Long-Awaited 400mm F2.8 G Master Prime Lens


Sony has today announced the highly anticipated FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM).

The product of extensive research and testing, Sony’s new FE 400mm F2.8 GM OSS lens is the first large aperture super-telephoto prime to join the E-mount lineup. This exciting new lens produces brilliant image quality with extraordinary focusing speed and precision, while also boasting the lightest weight in its class and an extremely balanced design. It’s the ideal choice for professional sports, wildlife and nature photographers, and a perfect complement to Sony’s extensive lineup of high-speed E-mount bodies including α9, α7R III and more.

“We’re extremely excited and proud to officially introduce the new 400mm F2.8 G Master prime lens,” said Neal Manowitz, Vice President of digital imaging at Sony Electronics. “The latest in our flagship series of G Master Lenses, this new lens offers exceptional image quality and an innovative lightweight design that will give professionals a level of flexibility with a 400mm lens unlike anything they’ve ever experienced. Combined with the unmatched shooting speeds and autofocus capabilities of our full-frame E-mount cameras, it will allow them to capture and create in ways that were never before possible.”

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Events

Sony 85mm F1.8 Lens Giveaway

Want to win a Sony E-Mount 85mm F1.8 lens worth NZ$1,099.95?

Well here’s your chance!

We’re giving away this beautiful Sony full-frame prime lens to one lucky reader.

To enter into the draw all you have to do is…




 


Entries close at midnight on July 31, 2018, with the winner announced on August 1. Good Luck!

News

Sony Announces RX100 VI with 24-200mm Zoom Lens

Sony has today announced another exciting model for their popular Cyber-shot RX100 series of compact cameras, the RX100 VI.

The innovative new RX100 VI camera is the first of all the RX100 models to include a high magnification zoom lens, as it packs in an impressive ZEISS Vario-Sonnar T* 24-200mm F2.8–F4.5 lens yet doesn’t sacrifice the pocket-size portability, fast responsiveness and high image quality that has become the hallmark of Sony’s RX100 lineup. It’s extensive zoom, impressive image quality and versatility for both still images and video make it an ideal choice for capturing daily life, cityscapes, portraiture, sports, wildlife and everything in between.
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