Jay French has always been into the outdoors, and enjoys activities like hiking, biking, and snowboarding. After returning to New Zealand from living in London for a while, he started photographing at events and on trips that he went on. “One day someone asked to buy one of my images. The next they were asking me to go and cover an event. Next thing I knew, my whole business model had changed to content creation! I’ve been a full-time pro-shooter for about three years now.”
An event he recently covered is one that’s held every two years on a remote farm in Southland. It’s called Farm Jam, and it features three different two-wheeled sporting disciplines coming together at The Frew Farm. Jay was there shooting the people, the sport, and the environment. “Farm Jam is a very cool, laid-back, invitational event run by the Frew brothers. [The Frew Farm is] a pretty special location, and there’s nothing around for miles. It’s on a working farm with the jumps and tracks lovingly handcrafted by the Frew brothers,” Jay explains.