Monthly Archives

February 2018


Sony Expands Full-Frame Lineup with A7 III

Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced yet another impressive addition to their full-frame mirrorless camera lineup, the α7 III (model ILCE-7M3).

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter or silent shooting, diverse 4K video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

Continue Reading


Sony Launches New Flagship Flash

Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced a new flagship addition to its digital imaging range with the launch of the HVL-F60RM Flash.

Addressing the needs of the increasing numbers of professional photographers adopting the Sony α system, the HVL-F60RM offers high-power flash output, reliable continuous performance and advanced control features with integrated radio control options.

Continue Reading


Phillip Simpson: On the Road

© Phillip Simpson

When experienced Auckland-based photographer Phillip Simpson got his hands on the new Sony α7R III, he decided to test it out by shooting a personal series in the lower North Island. “After a year of doing commercial work, I relished the opportunity to shoot a simple, low-key road trip series, with the windows wound down, the sun on my face, and no specific expectations from anyone other than myself,” Phillip explains.

Continue Reading


Sony Alpha Awards 2018

© John Ford

The Alpha Awards return in 2018 to bring together the greatest images from across Australia and New Zealand, captured on Sony Alpha cameras and lenses. The Awards aim to drive creativity, reward professionals and enthusiasts alike and provide a platform to showcase the very best Alpha Photography work.

For this year’s competition, photographers can submit their work across 7 categories, including; portrait, landscape, macro, sports, editorial, nature, and abstract.

Primary and high school students will also be able to showcase their photography skills through an exciting and unique youth competition.

Competition Dates
The competition commences on Monday, February 19th, and closes for submissions on Monday, April 2nd, 2018.

Grand Prize
The Grand Prize winner will enjoy a return flight to Tanzania to take part in a unique and memorable guided photography tour with World Photo Adventures. This once-in-a-lifetime trip will take the winner through the breathtaking sites of the Ngorongoro Crater, the Ndutu Plains and the Serengeti over 13 days and includes accommodation, meals and land transportation. The winner will also receive Sony Alpha camera gear to the value of $3000.

Category Prizes
The winner of each category will be awarded with Sony Alpha camera gear valued at $2000.

To view last year’s winning photographs visit

To enter visit