Sony Introduces ZV-1 Vlogging Camera

Sony Electronics has announced the new pocket-sized digital camera ZV-1 – a lightweight, compact “all-in-one” style solution. Designed from the ground up for content creators and vloggers, the ZV-1 combines easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels.

“Sony’s new ZV-1 was purpose-built to meet the needs and demands of today’s video creators,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics.  “We are always listening to our customers, and this camera is the result of direct feedback from our extended community.  Featuring an innovative design plus many new technologies, settings and modes, it will allow creators to make content in ways they have never been able to before.”

Continue Reading


Victoria Baldwin: A Woman’s Place

© Victoria Baldwin

In March 2020 the Women’s Work photography exhibition was held at the Ellen Melville Centre in Auckland to celebrate International Women’s Day. The concept behind the show stemmed from the fact that the vast majority of commercial photographers are men. So, Women’s Work encouraged people to take a break from the male perspective and see the world through the female gaze. Sony New Zealand was a major sponsor of the exhibition, which featured the work of 21 female photographers from the Advertising Illustrative Photographers Association (AIPA). We spoke with Victoria Baldwin who was the creative director of the exhibition and whose work was featured.

As the Auckland Vice President of the AIPA, Victoria wanted to create an opportunity to engage and promote AIPA’s female members and shine a light on the inequality in the photography industry. “The photography industry is quite male-dominated. Today there are still groups of camera brand ambassadors, photography panels, industry advisory boards, and photography agency rosters composed entirely of men,” Victoria says.

Continue Reading


Lensbaby Announces Velvet 28mm F2.5 E-mount Lens

Lensbaby, makers of award-winning DSLR & mirrorless lenses, optics and accessories announces today the availability of its newest lens, the Velvet 28, a 28mm, f/2.5 all-metal, hand-crafted art lens that, at its brightest apertures, captures tack-sharp detail beneath a layer of radiant glow. Velvet 28 also features exceptional 1:2 macro capabilities.

Built with landscape, adventure, travel, street photographers & videographers in mind, the Velvet 28 offers Lensbaby’s popular variable glow effect at a wide 28mm focal length, with a design that makes flat light interesting and harsh light more pleasing.

Continue Reading


Vanessa Wu: Natural Femininity

In March 2020 the inaugural Women’s Work photography exhibition was held in Auckland to celebrate International Women’s Day. The aim of the event was to showcase the work of 21 female photographers from the Advertising Illustrative Photographers Association (AIPA), while also drawing attention to the current imbalance in gender representation throughout the commercial photography industry. We recently caught up with Vanessa Wu whose work was featured.

Vanessa has been voted one of the top 200 advertising photographers worldwide by Lürzer’s Archive, and is only the second female in New Zealand to have been awarded this achievement. She says she enjoyed her involvement in the Women’s Work exhibition as it brought female photographers together for moral support and empowerment. “As a freelance photographer, it can be a lonely business, so having a platform where we can share our views and get support from our peers is great,” Vanessa says.

Continue Reading


Sony Establishes $100 Million COVID-19 Global Relief Fund

Sony Corporation today announced the establishment of the “Sony Global Relief Fund for COVID-19,” a 100 million US dollar fund to support those around the world affected by the COVID-19 virus.

Through this fund, Sony will provide support in three areas: assistance for those individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work remotely, and support for members of the creative community in the entertainment industry, which has been greatly impacted by the spread of the virus.

In terms of medical support, 10 million U.S. dollars of the fund will be devoted first to the COVID-19 Solidarity Response Fund for WHO powered by the UN Foundation and Swiss Philanthropy Foundation, as well as Médecins Sans Frontières (MSF), United Nations Children’s Fund (UNICEF) and United Nations High Commissioner for Refugees (UNHCR) to assist medical workers and others on the frontline of response efforts to the virus. Sony will also work with its external partners to explore ways that it can support activities that prevent the further spread and contribute to treatment of the COVID-19 virus.

In the area of education, where children, who represent the next generation, are losing education opportunities as a result of school closures, Sony will explore ways to leverage its technologies in support of education activities, and cooperate with educators to implement these measures.

Furthermore, in terms of the creative community such as music, pictures, games and animation, together with its group companies engaged in the entertainment industry, Sony will seek ways to support up-and-coming creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions.

Sony also announced that employees will be able to provide their support through a matching gift program that is scheduled to be offered to its approximately 110,000 employees worldwide.

Kenichiro Yoshida, President and CEO, Sony Corporation, said, “Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted. In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community.”

Going forward, Sony will work together with its partners and stakeholders to explore ways to further extend these initiatives.